Alphabet City

Alphabet City is the outcome of a project pitch for a new sports motorcycle. The illustrations, by artist and designer Ranganath Krishnamani, were created to highlight the features and benefits of this new motorcycle – one of their most fuel efficient in its sector – and to be used in a brochure to emphasise it's fuel efficiency.

I love that each letter represents a different location of our urban environments and if you look closely, the letters also correspond with a place or building beginning with that same letter. Such a simple concept, yet really well executed and it's a great example of colour consideration within each individual illustration.

You can see more of Ranganath's Alphabet City here.

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